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Step-by-Step Tutorial

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Adlytic

From connecting your Meta Ads account to generating AI-powered ad concepts — here's everything you need to master Adlytic.

7 steps|~10 min read
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1
Connect Your AccountStep 1 of 7

Link Your Meta Ads in One Click

Head to Settings and connect your Meta Ads account using secure OAuth. Adlytic will automatically pull all your campaigns, ad sets, and creatives from Facebook and Instagram. Select which ad account and page you want to analyze.

Pro Tips
*You can connect multiple ad accounts and switch between them anytime.
*Only ads from the last 90 days are pulled initially — this keeps things fast.
*Your Meta credentials are never stored. We use OAuth tokens that you can revoke at any time.
Settings
Meta Ads
Facebook & Instagram
Connected
Ad Accounts
Acme Corp - act_123456
Brand X - act_789012
Pages
A
Acme Corp
Facebook Page
2
Brand GuidelinesStep 2 of 7

Tell Adlytic About Your Brand

Navigate to Brand Elements and fill in your brand guidelines — colors, typography, tone of voice, target market, products, and visual style. This powers the AI generation engine to create concepts that are always on-brand.

Pro Tips
*The more detail you provide, the better your AI-generated concepts will be.
*Brand elements are per-page, so you can have different guidelines for different brands.
*Include what to avoid — the AI uses this to filter out off-brand suggestions.
Brand Elements
Brand Colors
Primary#6237fa
Secondary#1a1a2e
Accent#e94560
Typography
Primary Font
Host Grotesk
Weight
500 - 700
Tone & Voice
ProfessionalConfidentData-DrivenApproachable
Target Market
Marketing managers, 28-45, tech-savvy, performance-focused, DTC e-commerce
3
Dashboard OverviewStep 3 of 7

Your Ad Portfolio at a Glance

The main dashboard shows all your active ads with key metrics — spend, revenue, ROAS, and more. The sidebar lists every ad under your selected page. Click any ad to drill into its individual analysis.

Pro Tips
*Use the search bar in the sidebar to quickly find specific ads by name.
*KPI cards at the top aggregate data across all visible ads.
*The 90-day window filter in the header controls the date range for all data.
Active Ads
Last 90 days
Spend
$12,450
Revenue
$48,920
ROAS
3.93x
Active
47
Summer Sale Hero
ACTIVE
4.2x
Product Showcase v3
ACTIVE
3.8x
Testimonial Series
PAUSED
2.1x
4
Campaign TrackingStep 4 of 7

Drill Into Campaign Performance

The Campaigns view groups your ads by campaign and ad set. See aggregated spend, revenue, and ROAS at the campaign level, then click through to see individual ad performance within each campaign.

Pro Tips
*Campaigns with a ROAS below 2.0x are flagged in yellow — consider pausing or optimizing these.
*The sparkline charts show 90-day performance trends at a glance.
*Revenue and spend are calculated from your actual Meta Ads data, not estimates.
Campaigns
Summer Collection
ID: 23851234
4.2x
Spend
$3,240
Revenue
$13,608
Ads
12
Brand Awareness Q1
ID: 23856789
2.8x
Spend
$5,120
Revenue
$14,336
Ads
8
Click any campaign to see ad sets and individual ads
5
AI AnalysisStep 5 of 7

Understand What Makes Your Ads Work

Click any ad to see its full AI analysis. The ML pipeline breaks down every creative element — color warmth, person presence, CTA prominence, trust signals — and tells you exactly what to keep, what to drop, and how to improve.

Pro Tips
*AI analysis runs automatically when you first connect. New ads are analyzed within minutes.
*The 'What to Keep' section highlights the winning elements worth replicating.
*Feature Impact scores show statistical confidence — higher percentages mean stronger correlations.
AI Analysis
Analysis Complete
What to Keep
Strong person-centric imagery driving 23% higher engagement
Benefit-led headline with clear value proposition
What to Drop
Overly cluttered layout reducing CTA prominence
How to Improve
Increase CTA button size by 15-20% for better mobile tap targets
Add trust signals (reviews/ratings) near the CTA area
Feature Impact
Color Warmth
78%
Has Person
92%
CTA Prominence
45%
6
AI GenerationStep 6 of 7

Generate Winning Ad Concepts

The Concept Creator uses AI plus your brand guidelines to generate new ad concepts. Choose between video and image formats, toggle which fields you want AI to fill (script, headline, theme, CTA, scene), and generate concepts that combine proven winning elements with your brand voice.

Pro Tips
*Toggle fields off to keep manual control over specific elements like your headline.
*Upload inspiration images to guide the AI's visual direction.
*Generated concepts respect your brand colors, fonts, tone, and target market from Step 2.
Concept Creator
VideoImage
Script / Copy
Discover the difference quality makes...
Headline
Premium Quality, Affordable Price
Theme
Lifestyle - Natural Setting
CTA
Shop Now
Scene Description
Generate Concept
Generated Concept
Summer Lifestyle Hero

Dynamic lifestyle video with natural outdoor setting, product close-ups with benefit overlay text.

LifestyleTrust SignalsBenefit-LedPerson-Centric
7
Insights & ReportsStep 7 of 7

Learn What Works Across Your Portfolio

The Learn section generates reports across your entire ad portfolio. Select report sections — improvement opportunities, sentiment analysis, performance trends — and generate or run the ML pipeline for fresh insights that span all your campaigns.

Pro Tips
*Reports aggregate insights across all ads, not just individual ones.
*Run the pipeline after adding new ads to get updated cross-portfolio insights.
*Use these insights to inform your next Concept Creator session for maximum impact.
Learn About Your Ads
Report Sections
Improvement Opportunities
Sentiment Analysis
Creative Performance Trends
Audience Insights
Generate Report
Run Pipeline
Key Insight

Ads featuring person-centric imagery with warm color palettes outperform product-only shots by an average of 2.3x ROAS across your portfolio.

72% confidence

Ready to Get Started?

Apply for beta access and start understanding what makes your ads work in minutes.

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